About EVOCELIA

Thoughtful skincare.
Clearer choices.

Misun Gong and Jin Park, the team behind EVOCELIA

Our story

Built thoughtfully, together.

We’re Misun Gong and Jin Park, the husband-and-wife team behind EVOCELIA.

Our backgrounds in Korean beauty and engineering bring different perspectives to the brand. What we share is a belief that good skincare deserves both careful development and clear communication.

Why we began
We wanted to make choosing skincare feel less overwhelming. Not by asking you to add more steps, but by making the purpose of each product easier to understand.

For EVOCELIA, that started with one focus: brighter, more even-looking skin.

Our first step
Our TXA Brightening Serum was developed in Korea with tranexamic acid, niacinamide, and alpha-arbutin, a formula created with everyday use in mind.

We commissioned independent studies of the finished formula to evaluate changes in skin tone and assess skin compatibility. Those findings help us explain the serum’s benefits and set realistic expectations.

We want you to feel confident not only in what you’re using, but in the people behind it.

Misun Gong & Jin ParkThe team behind EVOCELIA

Explore the serum

What we believe

Our Philosophy

  1. 01

    Good skincare should be easy to understand.

    Skincare should be clear enough to understand what you're using, why it's there, and how it fits into your routine.

  2. 02

    Balance matters.

    More isn't always better. We focus on how ingredients work together, not simply how high we can push a percentage.

  3. 03

    Healthy-looking skin over perfect skin.

    We believe skincare should support your skin, not create unrealistic expectations.

  4. 04

    Evidence builds trust.

    Where appropriate, we evaluate finished products through third-party testing rather than relying only on individual ingredient studies.

  5. 05

    Consistency matters more than overnight promises.

    Skin changes gradually. We design products that are practical enough to become part of your everyday routine.

Misun Gong, founder of EVOCELIA

A note from our founder

A more considered approach to skincare.

I started EVOCELIA to make Korean skincare feel easier to understand and choose.

My experience in Korean beauty taught me to look beyond a headline ingredient and consider the formula as a whole.

For our first serum, that meant choosing ingredients with purpose and investing in independent testing of the finished formula.

I want you to know what you’re using, what it’s designed to do, and how it fits into your routine, so you can feel confident in the choices you make for your skin.

That’s the kind of brand I wanted to build.

Misun GongFounder, EVOCELIA

EVOCELIA TXA Brightening Serum bottle and carton

The Serum

Ready when your skin is.

EVOCELIA TXA Brightening Serum. 30 mL / 1.01 fl oz. Fragrance-free. Made in Korea.

30 mL / 1.01 fl oz

$38.00

Full details
  • Dermatologist Tested
  • Fragrance-Free
  • Clinically Evaluated